An entrepreneur operates a blogging business using free platforms like WordPress and Blogger. To establish a more professional brand, custom domains from Truehost are used to personalize the sites and inspire trust among readers.
The Challenge: Establishing Brand with Free Platforms
The blogger creates content using free publishing platforms like WordPress.com and Blogger to minimize costs. However, these free sites lacked branding customization.
- Default platform domains seem less professional
- Harder to build brand recognition
- Readers perceive sites as less trustworthy
- Needed affordable way to establish brand identity
Without branding, the blogger struggled to foster engagement and loyalty from readers.
The Solution: Custom Domains from Truehost
To strengthen branding on free platforms, the blogger purchased custom domains from Truehost which offers:
- Domains for just $1.99 a month
- Easy integration with publishing platforms
- Custom email addresses to match domain
- Helps inspire trust and professionalism
By connecting the custom domains to the sites, the default platform branding was replaced with personalized branding.
Matching custom email further elevated the professional image.
The domains established a consistent brand that readers could recognize and trust across sites.
The Results: Stronger Brand, More Engaged Audience
Using Truehost’s custom domains strengthened branding and audience relationships:
- Built recognition – Consistent brand across all sites and emails
- Inspired trust – Custom domain feels more professional than default
- Fostered loyalty – Readers engage more with personalized brand
- Cost-effective – Affordable domains fit blogging budget
“With my custom domain name, customers find it more trustworthy and continually engage with me.”
Truehost enabled this bootstrapped blogger to reinforce branding through affordable custom domains, helping drive more meaningful audience engagement.
For bloggers utilizing free platforms, custom domains can be transformative. Truehost provided this entrepreneur a cost-effective way to level up branding and trust.